THQ Won't Walk Away From UFC
THQ is spreading the blame for the soft gross revenue of UFC 2010 Noncontroversial but says the enfranchisement has "solid long legs" and that IT remains committed to the brand.
It's never good news for a game franchise when it tanks so hard that its publisher is forced to adjust its annual fiscal projections around it. That's exactly what happened with UFC 2010 Undisputed; THQ CEO Brian Farrell same the unfit's sales were 'under our expectations and prior-year results," to the point that the company cut about $60 million from its period net sales forecast.
Just the problem wasn't the game, according to THQ's straits of marketing Jon Rooke, it was the incredibly misfortunate timing of its turn. "We've had Red Dead Redemption released one workweek in front us and that sucked, to-date, probably three quarters of a million units from the market," he told GamesIndustry. "The economy is still in descent – we haven't come proscribed of recession yet, with VAT set to crack prepared and the [U.K.] politics looking 40 per cent budget cuts… People are skittish about spending."
"At that place was that macro-setting, plus we were around the World Cup, which takes unfashionable a lot of consumer spending too," he continued. "You could even put into there the iPad launch atomic number 3 existence on the Same weekend – so a lot of things are coming on to that."
Sales of UFC 2010 are beginning to "settle down to a genuine, steady pace," He said, noting that the 2009 edition of UFC Noncontroversial had continued to perform well seven or octet months after it launched. He also pointed out that with 2.6 million units shipped, UFC 2010 Undisputed is far from a floating-point operation.
"It was precisely that a number of factors, predominantly Scarlet Deathly Redemption, sucked much cash out of the commercialize. When Cherry-red Dead had shipped about 5 million we'd shipped about 2.6 million units of UFC globally – so information technology's still a massively booming game," Rooke aforementioned. "Retributive that the expectations might have been that little bit to a greater extent. You have to step back a bit and recognize that."
"We're absolutely not walking out from the make," he said. "We've got a long full term committedness to it as we've shown with things like UFC Trainer, and it won't Be sesquipedalian in front we start talk about UFC 2011, I'm sure."
https://www.escapistmagazine.com/thq-wont-walk-away-from-ufc/
Source: https://www.escapistmagazine.com/thq-wont-walk-away-from-ufc/
0 Response to "THQ Won't Walk Away From UFC"
Post a Comment